22 November 2010

Small Business Saturday: Sockshop and Shoe Co.

Thanks to American Express for sponsoring my writing today about small businesses. American Express is presenting Small Business Saturday, a way to honor the local merchants who are the backbone of the economy, this Saturday, November 27. They're offering statement credits to people who shop at small businesses, advertising for small-business owners, and donations to Girls Inc. for "Likes" of the Small Business Saturday page on Facebook. Join the celebration by clicking the "Like" button (at the bottom of this post) and then visiting the Facebook page to learn more about the program and read the terms and conditions that apply.
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When I was a little girl, my grandmother used to take me to The Sock Shop.  It was my favorite.  Rows and rows of socks. Socks with kittens, socks with bows, socks with snakes, socks with every imaginable pattern and design.  They also had tights in every color, and tights in patterns, and wool sweater tights, and sheer silky tights and tights, tights, tights. I remember how fantastic I thought it was, that there could be an entire store full of SOCKS.  I loved it.

Today, The Sock Shop is The Sockshop and Shoe Co.  In addition to the rows upon rows of socks, this store is my absolute shoe heaven.  Still a locally owned Santa Cruz business, they carry over 60 shoe brands, including Keen, Born, Birkenstock, Dansko, Simple, Naturalizer, and others.  I have a serious thing for well-made, comfortable shoes that maintain their style, and I can always find a dozen pairs that I like.  The Sock Shop and Shoe Co. also keeps me well stocked in my rainbow collection of tights.  As you probably know, I'm a big dress wearer, and in the winter time, that means that I wear tights several times a week.  They are one of the only places in town that I can find a variety of quality children's shoes, and with Gabriel's difficult-to-fit narrow feet, I'm certainly grateful.

If you are local to the Santa Cruz area, or just visiting, I would absolutely recommend stopping in to take a look, and to support a great small business.  You can also buy socks (not shoes) from The Sock Shop online, and Socksmith, and they now have a storefront in San Francisco, at Sockshop Haight Street.

Remember to support your local small businesses this holiday season.  The Sockshop and Shoe Co. of Santa Cruz gets my hearty vote.
Small Business Saturday

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I was selected for this sponsorship by the Clever Girls Collective, which endorses Blog With Integrity, as I do.

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